comScore发布报告“2008年12月德国有2800万网络视频观众观看了超过30亿个视频 (Germany had 28 million Online Video Viewers Watch More Than 3 billion Videos in December 2008)”。综合如下:
2008年12月,德国有2850万互联网用户看过网络视频,较去年增加10%。这些网络视频观众看了超过34亿个视频,相当于每个观众看了118.8个视频,或大约每天看4个视频。
Top German Online Video Properties Ranked by Total Unique Viewers (000)* December 2008 vs. December 2007 Total Germany - Age 15+, Home & Work Locations** Source: comScore Video Metrix
|
Property
|
Dec-2007
|
Dec-2008
|
% Change
|
Total Internet : Total Audience
|
25,955
|
28,516
|
10%
|
Google Sites
|
13,086
|
19,379
|
48%
|
Universal Music Group
|
7,160
|
8,552
|
19%
|
ProSiebenSat1 Sites
|
4,759
|
6,508
|
37%
|
RTL Group Sites
|
1,568
|
4,076
|
160%
|
Microsoft Sites
|
1,292
|
2,462
|
91%
|
Fox Interactive Media
|
2,447
|
2,229
|
-9%
|
Megavideo.com
|
161
|
2,068
|
1,183%
|
Warner Music
|
545
|
1,837
|
237%
|
Axel Springer AG
|
N/A
|
1,569
|
N/A
|
Yahoo! Sites
|
1,269
|
1,519
|
20%
|
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
YouTube是德国最流行的视频网站,在观看过的视频中占过半份额(50.5%)。
Top German Online Video Properties Ranked by Total Videos Viewed* December 2008 Total Germany - Age 15+, Home & Work Locations** Source: comScore Video Metrix
|
Property
|
Videos (000)
|
Share of Videos (%)
|
Videos per Viewer
|
Total Internet : Total Audience
|
3,388,086
|
100.0%
|
118.8
|
Google Sites
|
1,711,577
|
50.5%
|
88.3
|
ProSiebenSat1 Sites
|
62,827
|
1.9%
|
9.7
|
Universal Music Group
|
55,950
|
1.7%
|
6.5
|
RTL Group Sites
|
34,414
|
1.0%
|
8.4
|
Megavideo.com
|
31,154
|
0.9%
|
15.1
|
Microsoft Sites
|
14,641
|
0.4%
|
5.9
|
Yahoo! Sites
|
12,169
|
0.4%
|
8.0
|
Sport1 online
|
11,963
|
0.4%
|
33.6
|
Dailymotion.com
|
10,500
|
0.3%
|
8.6
|
Viacom Digital
|
8,426
|
0.2%
|
7.0
|
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. **Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
2008年12月德国的其他发现还有:
- 77.1%的德国互联网用户看过网络视频。
- 德国网络视频观众总计观看了2.33亿小时的视频内容。
- 有1920万观众看了YouTube上的17亿个视频(每个观众88个视频)。
- 网络视频的平均播放时间是4.1分钟。
- 据comScore数据,以及至2008年11月结束的三个月平均来说,德国有390万手机订阅者,其中近半数(47%)年龄25岁以下,用手机观看电视或视频。
(上述数据MarketingCharts做了报道)
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