{"id":471,"date":"2006-10-18T23:47:38","date_gmt":"2006-10-18T23:47:38","guid":{"rendered":""},"modified":"2006-10-18T23:47:38","modified_gmt":"2006-10-18T23:47:38","slug":"","status":"publish","type":"post","link":"https:\/\/ucdchina.com\/baiya\/?p=471","title":{"rendered":"\u89d2\u8272\u8bbe\u8ba1\u7b80\u4ecb"},"content":{"rendered":"

\"attachments\/200610\/18_234823_ok.jpg\"<\/a>
\n \u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u4e86\u89e3\u7528\u6237\u9700\u6c42\u975e\u5e38\u91cd\u8981\u3002\u53ea\u6709\u786e\u5b9a\u4e86\u7528\u6237\u9700\u6c42\uff0c\u624d\u80fd\u4fdd\u8bc1\u4ea7\u54c1\u80fd\u591f\u6ee1\u8db3\u5177\u6709\u4e0d\u540c\u76ee\u6807\u7684\u7528\u6237\u548c\u4ea7\u54c1\u8bbe\u8ba1\u7684\u6210\u529f\u3002\u4f20\u7edf\u7684\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\u65b9\u6cd5\u5c3d\u53ef\u80fd\u591a\u7684\u7528\u6237\u8fdb\u884c\u7814\u7a76\u8c03\u67e5\u5e76\u4ea7\u751f\u957f\u957f\u7684\u7528\u6237\u9700\u6c42\u5217\u8868\u3002\u8fd9\u4e9b\u65b9\u6cd5\u7684\u521d\u8877\u662f\u6db5\u76d6\u6240\u6709\u7684\u7528\u6237\u9700\u6c42\uff0c\u4f46\u6700\u7ec8\u5e38\u5e38\u5bfc\u81f4\u6ca1\u80fd\u5f88\u597d\u7684\u6ee1\u8db3\u4efb\u4f55\u4e00\u4e2a\u7528\u6237\u7684\u9700\u6c42\u3002\u56e0\u6b64\u8fd9\u79cd\u957f\u957f\u7684\u9700\u6c42\u5217\u8868\u5bf9\u8bbe\u8ba1\u7684\u6307\u5bfc\u662f\u6709\u9650\u7684,\u4f46\u89d2\u8272\uff08persona\uff09\u7a81\u7834\u4f20\u7edf\u65b9\u6cd5\u7684\u9650\u5236.<\/p>\n

\u89d2\u8272\u662f\u80fd\u591f\u4ee3\u8868\u4ea7\u54c1\u5927\u90e8\u5206\u7528\u6237\u9700\u6c42\u7684\u539f\u578b\u7528\u6237\uff08archetypal users\uff09\u3002\u89d2\u8272\u4ece\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u662f\u901a\u8fc7\u521b\u5efa\u5178\u578b\u7528\u6237\u6765\u4ee3\u8868\u5177\u6709\u4e0d\u540c\u76ee\u6807\u7684\u7528\u6237\u4ece\u800c\u6ee1\u8db3\u5177\u6709\u7c7b\u4f3c\u76ee\u6807\u548c\u9700\u6c42\u7684\u7528\u6237\u7fa4\u3002\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u5f15\u5165\u89d2\u8272\u6709\u5f88\u591a\u597d\u5904\u3002\u901a\u8fc7\u89d2\u8272\uff0c\u4ea7\u54c1\u8bbe\u8ba1\u8005\u53ef\u4ee5\u7ad9\u5728\u7528\u6237\u7684\u89d2\u5ea6\u8003\u8651\u95ee\u9898\uff0c\u4ece\u800c\u628a\u8bbe\u8ba1\u8005\u7684\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u7528\u6237\u9700\u6c42\u548c\u76ee\u6807\u4e0a\uff0c\u964d\u4f4e\u4e86\u8bbe\u8ba1\u8005\u4f9d\u9760\u81ea\u5df1\u7684\u76f4\u89c9\u6216\u8005\u7ba1\u7406\u8005\u7684\u51ed\u7a7a\u60f3\u8c61\u6765\u8bbe\u8ba1\u4ea7\u54c1\u7684\u98ce\u9669\u6027\uff1b\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u53ef\u4ee5\u6839\u636e\u4e3b\u8981\u89d2\u8272\u548c\u6b21\u8981\u89d2\u8272\u6765\u786e\u5b9a\u4f18\u5148\u7ea7\uff1b\u5bf9\u4e8e\u4ea7\u54c1\u8bbe\u8ba1\u7684\u4e0d\u540c\u610f\u89c1\u4e5f\u53ef\u4ee5\u4f9d\u636e\u89d2\u8272\u6765\u89e3\u51b3\uff1b\u89d2\u8272\u8fd8\u53ef\u4ee5\u51cf\u5c11\u9879\u76ee\u7684\u82b1\u8d39\u548c\u65f6\u95f4\uff0c\u6bd4\u5982\u4ea7\u54c1\u7684\u8bbe\u8ba1\u53ef\u4ee5\u4e0d\u65ad\u5730\u6839\u636e\u89d2\u8272\u6765\u8bc4\u4f30\uff0c\u4ece\u800c\u53ef\u4ee5\u51cf\u5c11\u6602\u8d35\u7684\u53ef\u7528\u6027\u6d4b\u8bd5\u6570\u91cf\u3002<\/p>\n

John Pruitt\u548cTamara Adlin\u5728\u300a\u89d2\u8272\u751f\u547d\u5468\u671f\u300b\u4e2d\u5bf9\u89d2\u8272\u7684\u53d1\u5c55\u5386\u7a0b\u8fdb\u884c\u4e86\u7cfb\u7edf\u9610\u8ff0\uff0c\u5c06\u89d2\u8272\u751f\u547d\u5468\u671f\u4e3b\u8981\u5206\u4e3a5\u4e2a\u9636\u6bb5\uff1a\u8ba1\u5212\u89d2\u8272\u3001\u521b\u5efa\u89d2\u8272\u3001\u89d2\u8272\u63a8\u51fa\u548c\u4ea4\u6d41\u3001\u4f7f\u7528\u89d2\u8272\u3001ROI\u548c\u89d2\u8272\u7684\u518d\u4f7f\u7528\u3002\u672c\u6587\u4e3b\u8981\u4ecb\u7ecd\u6bd4\u8f83\u5e38\u7528\u7684\u521b\u5efa\u89d2\u8272\u3001\u63cf\u8ff0\u89d2\u8272\u548c\u4f7f\u7528\u89d2\u8272\u4e09\u65b9\u9762\u5185\u5bb9\uff1a
\n\u3000
\n\u3000
\n\u3000
\n\u521b\u5efa\u89d2\u8272<\/b><\/p>\n

\u9996\u5148\uff0c\u8981\u9009\u62e9\u5408\u9002\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u901a\u8fc7\u5408\u9002\u7684\u7814\u7a76\u65b9\u6cd5\u6765\u786e\u5b9a\u7528\u6237\u884c\u4e3a\u3001\u671f\u5f85\u3001\u548c\u52a8\u673a\u7684\u6a21\u5f0f\u6216\u8005\u8d8b\u52bf\u662f\u5f62\u6210\u89d2\u8272\u7684\u57fa\u7840\u3002\u83b7\u5f97\u8fd9\u79cd\u4fe1\u606f\u7684\u4e00\u4e2a\u6700\u597d\u65b9\u6cd5\u662f\u91c7\u8bbf\u771f\u5b9e\u7528\u6237\u3002\u4f46\u6709\u65f6\u5019\u5982\u679c\u4e0d\u80fd\u591f\u63a5\u89e6\u5230\u7528\u6237\u6216\u8005\u8fd8\u9700\u8981\u66f4\u4e30\u5bcc\u7684\u6570\u636e\u65f6\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u91c7\u8bbf\u90a3\u4e9b\u7ecf\u5e38\u80fd\u548c\u7528\u6237\u63a5\u89e6\u7684\u4e1a\u52a1\u4e0a\u5229\u76ca\u76f8\u5173\u4eba\uff08stakeholders\uff09\u3001\u5bf9\u7528\u6237\u548c\u5546\u4e1a\u7684\u5229\u76ca\u5173\u7cfb\u4eba\u8fdb\u884c\u91cf\u5316\u7684\u8c03\u67e5\u95ee\u5377\u3001\u5bf9\u5e02\u573a\u7814\u7a76\u62a5\u544a\u8fdb\u884c\u56de\u987e\u5206\u6790\u5e76\u4e14\u91c7\u8bbf\u8be5\u4f01\u4e1a\u7684\u5e02\u573a\u7814\u7a76\u4eba\u5458\u7b49\u65b9\u6cd5\u3002<\/p>\n

\u5176\u6b21\uff0c\u8981\u6b63\u786e\u7684\u6267\u884c\u8fd9\u4e9b\u65b9\u6cd5\u3002\u4ee5\u8bbf\u8c08\u4e3a\u4f8b\uff0c\u8bbf\u8c08\u65f6\u95f4\u3001\u8bbf\u8c08\u95ee\u9898\u3001\u8bbf\u8c08\u7ed3\u6784\u548c\u5bf9\u8fc7\u7a0b\u7684\u63a7\u5236\u7b49\u90fd\u662f\u975e\u5e38\u91cd\u8981\u7684\u95ee\u9898\u3002<\/p>\n

\u518d\u6b21\uff0c\u8981\u5bf9\u901a\u8fc7\u4e0a\u8ff0\u65b9\u6cd5\u83b7\u5f97\u7684\u7528\u6237\u6570\u636e\u8fdb\u884c\u5408\u7406\u7684\u5206\u6790\uff0c\u627e\u51fa\u7528\u6237\u7684\u6001\u5ea6\u548c\u884c\u4e3a\u6a21\u5f0f\u5e76\u8fdb\u4e00\u6b65\u786e\u5b9a\u89d2\u8272\u96c6\u5408\u3002\u8981\u6ce8\u610f\u907f\u514d\u4f7f\u7528\u8fc7\u591a\u7684\u89d2\u8272\uff0c\u5426\u5219\u5c31\u548c\u957f\u957f\u7528\u6237\u9700\u6c42\u5217\u8868\u4e00\u6837\uff0c\u5bf9\u8bbe\u8ba1\u7684\u6307\u5bfc\u4f5c\u7528\u5c31\u4f1a\u51cf\u5f31\u3002
\n\u3000
\n\u3000
\n\u3000
\n\u63cf\u8ff0\u89d2\u8272<\/b><\/p>\n

\u56f4\u7ed5\u884c\u4e3a\u7279\u6027\uff0c\u901a\u8fc7\u6dfb\u52a0\u5de5\u4f5c\u73af\u5883\u3001\u4e0e\u5176\u4ed6\u4eba\u7684\u5173\u7cfb\u3001\u64cd\u4f5c\u719f\u7ec3\u7a0b\u5ea6\u3001\u4eba\u53e3\u7edf\u8ba1\u5c5e\u6027\u7b49\u7ec6\u8282\u5c31\u53ef\u4ee5\u63cf\u8ff0\u89d2\u8272\u3002\u6b64\u5916\uff0c\u53d6\u540d\u5b57\u3001\u589e\u52a0\u4e2a\u6027\u3001\u9644\u4e0a\u7167\u7247\u7b49\uff0c\u53ef\u4ee5\u4f7f\u89d2\u8272\u770b\u8d77\u6765\u5f88\u751f\u52a8\u3001\u6829\u6829\u5982\u751f\u3002\u4e0b\u9762\u4e00\u4e2a\u6709\u5173G4kids.com\u7684\u89d2\u8272\u4e3e\u4f8b\uff1a
\n\"attachments\/200610\/18_234956_1.jpg\"<\/a>
\nTanner\u662f\u4e2a9\u5c81\u7684\u5c0f\u5b69\uff0c\u4ed6\u975e\u5e38\u559c\u6b22\u7535\u8111\u3001\u6e38\u620f\u548c\u5404\u79cd\u7c7b\u578b\u7684\u5c0f\u73a9\u610f\u3002\u7b80\u5355\u7684\u8bf4\uff0c\u4ed6\u5c31\u662f\u975e\u5e38\u559c\u6b22\u73a9\u3002Tanner\u5bf9G4K\u7684\u6e38\u620f\u5f88\u719f\u6089\uff0c\u5e76\u4e14\u53ef\u80fd\u4f1a\u6210\u4e3aG4K\u7f51\u7ad9\u7684\u5e38\u5ba2\u3002\u56e0\u4e3a\u4ed6\u4e00\u76f4\u90fd\u5728\u5bfb\u627e\u65b0\u65b9\u6cd5\u6765\u5a31\u4e50\u3002Tanner\u5bf9\u4ed6\u7236\u6bcd\u5728\u5bb6\u5ead\u5a31\u4e50\u4e0a\u7684\u82b1\u8d39\u5f71\u54cd\u5f88\u5927\u3002\u3002\u3002\u3002\u3002\u3002<\/span><\/p>\n

\u5bf9\u89d2\u8272\u63cf\u8ff0\u6bd4\u8f83\u5e38\u7528\u7684\u662f\u8fd9\u79cd\u53d9\u8ff0\u5f0f\u7684\u65b9\u5f0f\uff0c\u4f46\u662f\u6709\u65f6\u5019\u8fd9\u79cd\u65b9\u5f0f\u4f1a\u8ba9\u8ba9\u4eba\u611f\u5230\u4e0d\u5feb\u3002\u7279\u522b\u662f\u7528\u771f\u5b9e\u7684\u59d3\u540d\u6765\u8c08\u8bba\u6839\u672c\u4e0d\u5b58\u5728\u7684\u4eba\u3001\u4ed6\u4eec\u7684\u6027\u683c\u548c\u884c\u4e3a\u7b49\u4f1a\u4f7f\u5f88\u591a\u4e2d\u56fd\u4eba\u5fc3\u7406\u4ea7\u751f\u602a\u602a\u7684\u611f\u89c9\u3002\u800c\u4e14\u89d2\u8272\u7684\u6545\u4e8b\u8bb2\u8ff0\u7684\u672c\u8d28\u5bf9\u6709\u4e9b\u516c\u53f8\u6216\u8005\u4ea7\u54c1\u5f00\u53d1\u56e2\u961f\u7684\u6587\u5316\u6765\u8bf4\u65f6\u4e0d\u5408\u9002\u7684\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8981\u653e\u5f03\u4f7f\u7528\u89d2\u8272\uff0c\u6211\u4eec\u53ef\u4ee5\u91c7\u7528\u5176\u5b83\u7684\u4e00\u4e9b\u65b9\u5f0f\u6765\u53d8\u901a\u3002\u4e00\u79cd\u65b9\u5f0f\u662f\uff1a\u5728\u4e00\u4e2a\u8bbe\u8ba1\u56e2\u961f\u6700\u521d\u91c7\u7528\u89d2\u8272\u7684\u65f6\u5019\uff0c\u5c3d\u91cf\u907f\u514d\u7528\u770b\u4f3c\u771f\u5b9e\u7684\u59d3\u540d\u3001\u7167\u7247\u7b49\u89d2\u8272\u7684\u7ec6\u8282\u4fe1\u606f\u6765\u63cf\u8ff0\u89d2\u8272\uff1b\u5728\u4ea7\u54c1\u5f00\u53d1\u56e2\u961f\u9010\u6e10\u63a5\u53d7\u89d2\u8272\u8fd9\u79cd\u65b9\u6cd5\u540e\uff0c\u53ef\u4ee5\u5305\u62ec\u4e00\u4e9b\u7167\u7247\u3001\u59d3\u540d\u7b49\u7ec6\u8282\u4fe1\u606f\u3002\u53e6\u5916\u4e00\u79cd\u6709\u6548\u7684\u53d8\u901a\u65b9\u5f0f\u662f\u91c7\u7528\u5217\u8868\u7684\u5f62\u5f0f\u6765\u63cf\u8ff0\u89d2\u8272\uff0c\u89c1\u4e0b\u8868\uff1a
\n\u59d3\u540d\uff1a
\n Comparative Caroline
\n\u4f18\u5148\u6743\uff1a
\n \u9ad8\uff08\u4e3b\u8981\u89d2\u8272\uff09
\n\u7c7b\u578b\uff1a
\n \u6bd4\u8f83\u578b\u8d2d\u7269\u8005
\n\u76ee\u6807\uff1a
\n \u5bfb\u627e\u6700\u597d\u7684\u76ee\u6807
\n\u8ba4\u77e5\u80cc\u666f\uff1a
\n \u5bf9\u8d2d\u7269\u8f66\u3001\u6bd4\u8f83\u5de5\u5177\u7b49\u975e\u5e38\u719f\u6089\uff0c\u5bf9\u4e8e\u6bcf\u4e00\u7b14\u8d2d\u7269\u90fd\u8981\u81ea\u6211\u8bc1\u660e\u662f\u5408\u7406\u7684
\n\u5de5\u5177\uff1a
\n \u6bcf\u4e00\u6b21\u8d2d\u7269\u90fd\u9700\u8981\u6bd4\u8f833-5\u4e2a Google, Pricewatch\u548c\u54a8\u8be2\u670b\u53cb
\n\u3002\u3002\u3002\u3002\u3002\u3002\u3002 <\/span> <\/p>\n

\u3000
\n\u4f7f\u7528\u89d2\u8272<\/b><\/p>\n

\u5982\u4f55\u4f7f\u7528\u89d2\u8272\u53d6\u51b3\u4e8e\u9879\u76ee\u7684\u6027\u8d28\uff0c\u4e00\u4e9b\u6bd4\u8f83\u5e38\u89c1\u7684\u65b9\u5f0f\u6709\uff1a\u4ee5\u89d2\u8272\u4f5c\u4e3a\u6307\u5357\u786e\u4fdd\u5185\u5bb9\u53ef\u4ee5\u652f\u6301\u7528\u6237\u7684\u76ee\u6807\u4ee5\u53ca\u9700\u6c42\u3001\u7ed3\u5408\u5176\u5b83UCD\u65b9\u6cd5\u4f7f\u7528\u3001\u5e2e\u52a9\u5176\u5b83\u7528\u6237\u7814\u7a76\u6d3b\u52a8\uff08\u5982\u4efb\u52a1\u5206\u6790\uff09\u3001\u6839\u636e\u89d2\u8272\u786e\u5b9a\u4f7f\u7528\u6027\u6d4b\u8bd5\u7684\u573a\u666f\u3001\u4f7f\u7528\u89d2\u8272\u6307\u5bfc\u4e13\u5bb6\u8bc4\u4f30\u7b49\u3002<\/p>\n

\u603b\u7684\u6765\u8bf4\uff0c\u89d2\u8272\u662f\u7528\u6765\u652f\u6301\u5176\u5b83\u4ee5\u7528\u6237\u4e2d\u5fc3\u8bbe\u8ba1\u7684\u65b9\u6cd5\u548c\u624b\u6bb5\u7684\uff0c\u56e0\u6b64\u5728\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u8981\u6ce8\u610f\u548c\u5176\u5b83\u65b9\u6cd5\u7ed3\u5408\u4f7f\u7528\u8fd9\u6837\u624d\u80fd\u5e2e\u52a9\u6211\u4eec\u8bbe\u8ba1\u51fa\u66f4\u80fd\u591f\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/p>\n

\u53c2\u8003\u6587\u732e\uff1a<\/b>
\nTina Calabria (2004). \u201cAn introduction to personas and how to create them\u201dhttp:\/\/www.steptwo.com.au\/papers\/kmc_personas\/index.html<\/a>
\nJohn Pruitt, Tamara Adlin (2006). Persona Lifecycle: Keeping People throughout Product Design. Morgan Kaufmann<\/p>\n","protected":false},"excerpt":{"rendered":"

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