
早前介紹過的 LukeW 在 VizThink 2009 中就網上視覺傳播作了一場演講,內容包括 介紹利用視覺組織來傳達重要訊息、實作技巧和案例。
雖然沒找到該演講的視頻,但 slides 已經可以公開下載,有興趣的讀者請按此處下載(5MB PDF)。
以下是一些重點:
- The end goal of visual communication
- Quicker communication
- Usefulness - what is it?
- Usability - How to use it?
- Desirability - Why should I care?
- What makes great presentation?
- Visual Organization
- Communicates the relationships between user interface elements
- Personality
- Communicates the brand essence of a product
- Terms
- Visual Communication is part
- Visual Organization and part personality.
- Visual Hierarchy is a deliberate prioritization of
- Visual Weight enabled by the manipulation of
- Visual Relationships to create
- Meaning for users.