白鸦，以用户为中心的设计

感谢燕子的友情翻译。
感谢千鸟直接提供UBB代码让我转载 [8]

Project Description 项目描述

www.ibm.com is a site of over 3 million pages, receiving approximately 300 million visitors annually. On November 5, 2004 IBM launched its first site-wide redesign in four years, and the largest single deployment of a new design in IBM's history. This project, called "One IBM Web Experience," was deployed across nine countries (Australia, Canada, China, France, Germany, Italy, Japan, the UK and the United States), bringing an improved online experience to over 1.6 million web pages in six languages. The new site features task-based navigation directly from the home page, making it easier for users to learn, shop, get support or manage their IBM relationship. It also features a lighter and more modular visual design that's consistent with the look of IBM's newest products. Deployment of the new design and navigation powered by search-behind-the-scenes will be completed worldwide in 2005.

www.ibm.com 是一个拥有300多万页的站点，每年大约有3亿的访客。2004年11月5日，IBM推出四年里第一个全站点设计，这在IBM历史上属于最大的一个新型部署设计。“体验IBM” 这一项目已经在9个国家展开（澳大利亚、加拿大、中国、法国、德国、意大利、日本、英国和美国），拥有六种语言的160万个网页改良了线上体验。直接从主页基于任务型导航是新站点的特点，这样更易于用户在IBM网页上进行了解、在线订购、技术支持和个性化服务的操作。其另一个特点是更明快更标准的视觉设计，这与IBM最新产品的模式相一致。由后台推动的新型部署设计和导航将在2005年全世界范围内完成。

What makes it different or better 有何与众不同

The new ibm.com is different in two ways. The first of these is task-based navigation, a model in which content is organized to support specific user tasks — instead of being organized around product lines or IBM's internal structure. On a site the size of ibm.com, with over 200 sub-sites, this is a major transformation. Beyond reorganizing content, the task-based navigation model also features innovative tools to assist the user.

新的站点有两点不同。首先是基于任务型导航，一种用来针对特殊用户任务的设计模式，从而取代了围绕产品生产线或IBM国际组织结构的设计模式。对于ibm.com这样拥有2百多个分站的网站，这是最主要的一个转变之处，而网站吸引用户的不只是内容上的改版，更体现在基于任务型导航的特色设计模式上。

Consider notebook computers. A user wishing to learn about these products can click on Notebooks in the "Learn about" module on the home page. Using search technology, the site will then dynamically build a menu page showing the most relevant links in five categories: Features, Documentation, News, Accessories and Financing. But if the same user was ready to shop for specific features, she could instead click on Notebooks in the "Shop for" module and access a faceted browsing tool that enables her to zero in on the model she wants by choosing attributes in her own priority order. Once this user had her new machine, she could get various types of technical support through the "Get support" module or manage her orders, contracts, inventory and payments through "Manage my account." IBM's adoption of task-based navigation supports its initiative of transforming ibm.com from a static, organization-centric website into a dynamic, user-centered portal.

对于笔记本电脑来说，如果用户想了解产品就可以点击主页上的“了解”模块。使用搜索技术，站点可以动态的建立菜单页来显示最相关的五个目录链接：特色、文件、新闻、服务器和融资租赁。但是如果相同的用户准备在线具体订购就要点击“在线订购”模块并通过选择优先订购属性存储浏览工具来确保进入她想要进入的模块。一旦用户有了新机器，就可以通过“技术支持”模块获得各种方式的技术支持，或者通过“个性化服务”来管理自己的订购、订约、存货和付款。IBM采用基于任务型导航，目的是支持它的主动性，就是ibm.com已由原来的静态中心组织站点转变成一个动态的以用户为中心的入口。

The second change to ibm.com is in visual design. The new site extends aspects of the company's renowned industrial design aesthetic to the web. Most users will not consciously realize that the site's increased use of black, of diagonal lines, or of chiseled corners are echoes of IBM's new product designs. They will, however, perceive a stronger, more consistent and more current brand identity. At the same time, the new design system moves away from treating a web page as a single large (and implicitly static) object. Instead, the new design treats pages as collections of modules assembled in a dynamic environment. While the page still works as a unit, it feels both lighter and more flexible than in the past.

Ibm.com的第二个变动体现在视觉设计上。对万维网来说，新站点扩大了公司原有的声望工业设计审美。大多数用户没有意识到black, diagonal lines,或 chiseled corners的站点使用的增长正是新产品设计的反馈。用户可以体验到更强、更稳定、更当前的品牌产品。同时，新设计系统摆脱了那种把网页当作唯一目标的模式，取而代之的是在动态环境下把网页
看作模块装置的收集载体。

The new ibm.com design was validated with worldwide user testing and expert evaluation by user engineering professionals. Since launch, it has been praised by industry analysts and has also driven increased traffic to key areas of the site.

新版ibm.com已得到全世界用户和专业评估人员的认可。自上线以来，得到产业人员的赞誉，并把增长的交易量推动到站点的关键区。

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IBM Webby Award Category Submissions

Welcome!

As you explore the new www.ibm.com, these links will provide you additional insight into the navigation and responsiveness central to the new design. These are provided in support of the five award categories:

新版www.ibm.com耳目一新，新的链接可以洞察导航并对新设计做出集中反应：

Best Home / Welcome Page 最佳主页/欢迎专栏

Task-based Navigation Home Page (Learn, Shop, Get Support, Manage) and associated tools.

基于任务型导航的主页（了解、在线订购、技术支持、个性化服务）和链接工具。

The site features task-based navigation directly from the home page, making it easier for users to learn, shop, get support or manage their IBM relationship. For example, the Servers & Storage link under "Shop for" has shown an increase of 665% over the prior "Intel-Based server" link. Traffic to Notebooks and Desktops are up 161% and 178%, respectively.

特色站点直接从主页基于任务型导航，这样更易于用户进行了解、购物、技术支持和服务的相关操作。例如；“在线购物”下的服务器和存储链接以一个665%的增长速度超过之前的“基于intel服务器”的链接。笔记本电脑和台式电脑的交易量分别达到161%和178%。

Best Navigation 最佳导航

Navigation system based on customers' wishes rather than IBM product lines.

导航系统尊重客户意愿而非IBM产品线。

Deeper content: Traffic to the Business Consulting Services home page increased and visitors are staying longer within the IBM Global Services area since the launch. People find information quicker and go deeper than before – without having to understand IBM's structure.

自上线起，增长的商业咨询服务主页的交易量和访客交易量长期停留在IBM全球服务区。人们不必了解ibm的构架就可以迅速找到更为详细的信息。

Best Practices 最佳实践

Task-based interface: Highlights the activities visitors want to complete and provides one-click access to pages with valuable content. Targeted content links: Used for "Learn about" links, connects to pages with relevant content from many levels of the site in an easy to use interface. Support and My Account links added on home page. Call me and Text chat features updated increasing the ability of web visitors to chat or talk with someone who can help them take the next step in their decision process. Early results report Customer Satisfaction goal attainment increased from 1-2 points in the U.S., to as high as 7-8 points in the UK and Japan.

显示访客想要完成的活动，有权点击重要目录页。目标内容链接：使用“了解”链接，在一个易于操作的界面里，从众多级别站点中链接相关内容页。支持和个人账户链接被添加进主页。呼叫和文本聊天以更新为特色来增加访客聊天或与某人谈话的能力，这些人可以帮助访客决策下一步。早期结果报告，用户满意度在美国增长1—2点，在英国和日本高达7—8点。

IT Hardware IT硬件

Product finder for Hardware.

产品定位程序。

Traffic to Product finders – faceted browsing tools — has increased 194% since the November launch, and Special Offers traffic is up 319%.

产品定位程序交易量——平面浏览工具——自11月份上线以来已增长194%，特色服务交易量达到319%。

IT Software / Services IT软件/服务

Software and Services content.

软件和服务内容。

"Learn about Software" dynamically aggregates content from across the domain into one Software products page. "Learn about business consulting" has increased traffic to Business Consulting Services from the home page up 200%.

“了解软件”从软件产品页动态的跨域综合内容。对于主页的商业资讯服务，“了解商业咨询”的交易量已经上涨200%。

The attached presentation is the tutorial created to educate IBM's sales and marketing reps about the benefits and features of the new site to help them highlight these in conversations with their customers. At six weeks past launch, the statistics included are indicators of the early impact the new design is having on customer satisfaction and goal attainment.

附录介绍是帮助了解有关IBM的销售和市场运作情况的，同时与客户交流，使新建特色战点获益。

One IBM Web Experience Briefing (3MB .ppt)

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Software used 软件使用
Adobe Photoshop and Illustrator, IBM WebSphere

Hardware used 硬件使用
IBM ThinkPad notebooks, IBM IntelliStation workstations and IBM eServers

Materials used 材料使用
Pixels

Fonts used 字体使用
Verdana, Helvetica Neue

Release date 发放日期
11/5/04

Designers 设计者
Kevin Chiu
Marc Wisniewski
Kimberly Knight
Meghan Widman
Dmitriy Polyakov
Taka Anai

from http://www.ibm.com/ibm/webbyawards/

感谢燕子的友情翻译。

感谢千鸟直接提供UBB代码让我转载 [8]
　
　
　

————-我是可爱的分割线——————————————————————————–
一叶千鸟 | www.RexSong.com 说:
对了，刚才的翻译，是人家直译的，我还没来得及细读，你仔细看看如果有不合适的地方自己改吧。

白鸦， 找可以长期兼职的ASP程序员. 说:
哪有时间改那个呀， 呵呵， ，

一叶千鸟 | www.RexSong.com 说:
这么快弄出去，我怕误导别人，说不定还有人来指错。

白鸦， 找可以长期兼职的ASP程序员. 说:
好， 我吧这两句聊天记录也帖上去。 请大家来指错

分类：UCD ,06/03/16 1:20 下午 | 16,126 次浏览 |