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液态

1、在说google reader的好友分享功能时,我说到过“ 在Google的眼里,互联网就是社区,液态的社区。”
有人后来在IM上和我交流过所谓的“液态社区”,因为太忙也因为理解不一样,未深聊。更多人没有注意这句话。

2、大家都说2008是open年,最近看到很多人在试用Microfoxmats,也有不少人在研究“语义搜索”,还有人在搞“内容聚合”。
这都是所谓“液态”的开始。

3、我喜欢这样来分析社区的发展:
最早的社区是所谓的BBS,它是一个九宫格,设计者规定好了什么样的信息应该放到什么格子里。如,天涯、西祠等,他们规定好了“贴图区”“灌水区”“购物区”“情感区”“时尚区”。这些社区最大的问题就是麦田常说的“规模瓶颈”,发展到一定量级就很难有所提升;
然 后的社区是我们现在看到的一些WEB2.0产品(特别是那些类SNS的),在这里你可以随便建群,随便形成圈子,随便和好友群聊。它不再是九宫格,但它还 是一个格子,用户之间的交流必须局限于这个格子内。如果我要泡一个80后的MM,就必须启用N年不用的QQ,在Gtalk上等不到她。人被限制在了QQ这 个格子里;
再往后我们有了Facebook这样信息聚合的社区,有了开放的API,完成了多工具之间的互通和互动。在基于用户关系的facebook上,我可以看到好友在其他地方的相册更新,可以看到他的mblog更新。
但,前提依然是:这个好友用facebook。说白了,我们还是在格子里。
说白了,我们依然在限制用户的使用,在规定“用户应该怎么做”,这并非是好的体验。

4、真正的社区应该是用户自发形成的,自然成长的。
被限制在格子之内的“社区”是“机器社区”,没有生命的、不会自我学习和自我成长的社区。
开放api可以让让格子变的更大或者更多,可以让用户在格子内得到的内容更加丰富。但,如果开放的“价值观”仅限于此的话,那么“开放”其实并不“开放”。

5、互联网是一个松散的结构,没有任何规矩和管理,各自为政,各自之间又有着千丝万缕的联系。
我们可以看到bloger直接真正的社区行为并非是通过那些BSP们的聚合完成。bsp们通过信息聚合或者“热榜”“好友”等方式联系起来的社区行为往往都是生硬的。
真正bloger之间的社区行为是他们自发互动起来的:我的某blog引用了junchen的观点,junchen在他的另一篇blog里面提到了千鸟的话,千鸟又对我们两个的观点进行了反驳并提到了臭鱼的看法,最后angela看到了我们的讨论,写了一个专业的总结。

6、这是一种更活跃的更自然更有粘度的社区行为。液态的,没有人限制和规定的,自发的。
通过相互之间的“链接”,通过相互之前的“话题”串连,通过更加开放的API互相读取,这样所形成的社区才是液态的,有真实生命的。
所以,“开放”本身并非只是“让内容更丰富”,在可以放进来的同时一样可以拿出去才是最终的开放要素。

分类:互联网 ,08/01/08 2:57 上午 | 116,322 次浏览 |

网友评论(39)

  1. 其实还是有格子,不过是将原来的小格子换成了一个大格子。不识格子真面目,只缘身在此格中

  2. 我想白鸦所指的格子是由单一的第三方提供的、由单一第三方推动的有限应用的“机器社区”
    而突破格子的社区,则是跨平台的、开放的、自由度趋于无限的,由社区“居民”自发推动的“液态社区”。
    液态社区可能有着复数的第三方平台、但是液态社区中的关系却是不基于任何平台的居民自发关系。

  3. 白鸦的这篇文章有意思,但是顶一下skywalker26 的话,前几天聊起过《楚门的世界》,我们认为有一个世界,当认为我们有能力突破这个世界的时候,却发现外面有一个更大的世界,世界就是规则,规则就是格子。互联网在不能取代现实生活前,永远都是生活的依附,依附品必须接受规则的要求。

  4. 好文,收藏至20ju.com

  5. 1、液态,就是自由流动。
    2、话题,在每个独立网站上延续~~~
    3、信息,如何聚合呢?

  6. google在说open
    facebook的api
    sohu的widget
    也许08会成为open的开始:)

    像skywalker26说的一样,
    互联网本身是个大格子.
    我们在这个大格子里玩小格子.
    然后想怎么去打破格子的墙壁

  7. 是人和机器的关系,机器进步了,人却固在原处。

  8. to楼上的同志,sohu的widget是netvibes的uwa,恩。一个非常强大的计划!

  9. 最终的开放,还得依赖全行业api的开放,我觉得这不可能。这就类似共产主义,意识不一样,水平不一样,不可能实现。

  10. “液态”这个说法很好,网站的运营应该是“流体动力学”,网民就好像水一样。呵呵。

  11. 互联网是”液态“的,各种应用为了更好的表现这个”液态”而做着努力:)
    facebook已经消除了应用的界限,可以不拘泥于特定的的应用而存在了,在通过应用实现互联网”液态“的路上已经前进了一大步。
    但facebook本身还是个应用.
    那互联网下一个大的进步应该是什么呢?

  12. 1.to 蹦达:
    “互联网在不能取代现实生活前,永远都是生活的依附,依附品必须接受规则的要求”

    互联网真能取代现实生活?如果真能取代,我觉得那也是世界朝向了畸形的方向。互联网始终只是一种帮助人们真实生活的工具。
    而现实生活不是也有规则吗?还有很多潜规则。。。
    2.真正做到上文说的液态社区是需要大部分用户转变观念的,真正做到主动,每个人把自己的想法表达在互联网上,并从别人那获取对方的想法并加以评论。
    而我不太清楚互联网是否能摆脱现在这种娱乐时代,能摆脱的话需要多久?
    而液态社区的进入点的最好形式是什么也是个问题

  13. 表面上是有统一之处,实际上是矛盾的。
    液体也要有容器,这个容器就是最大的格子。
    网民是液体,那互联网就是容器。
    其实你应该说网络应该具有开放思维,不要以为facebook就是最终的开放,这样表述更为合理一些。“真正bloger之间的社区行为是他们自发互动起来的:我的某blog引用了junchen的观点,junchen在他的另一篇blog里面提到了千鸟的话,千鸟又对我们两个的观点进行了反驳并提到了臭鱼的看法,最后angela看到了我们的讨论,写了一个专业的总结。”你说的这个好像在目前的格子里也并未受到限制,例子举的不是很好。我倒是觉得如何我我引进了你的一篇文章,我的朋友觉得你说的有意思,想和你直接探讨,那么只要你允许我朋友就可以立即和你对话讨论,讨论完毕后大家甚至都不知道彼此是谁,而不是常规的留言、qq或者mail等。
    我倒是觉得互联网突破互联网才是真正的达到液态。当度的网络有点平面的感觉,只有和周围的真正的互通了才是真正的开放,不过这个说的有点大了,从技术和目前的保守的意识形态来说还很遥远。
    我更喜欢用分子而非液态来形容,这样更形象一些。

  14. 麻烦您删除一个评论,不能自己编辑评论说明这个格子也太小了,呵呵
    其实说白了说到本质还是以“人”为本概念。

  15. 童虎: 你没有“登录”确实无法让你删除,不然一切都乱了。这就是以“人”为本。

  16. 看完怎么覺得實在說六度空間的東西?
    咦?我的字怎么成立繁體字?

  17. 最后那个例子很好,不然真有点不好理解。

  18. 感觉是好,没看明白

  19. 我来看看。

  20. “格子”和“液态”两个词,胜过十本书。
    看完后再思考一下我们的现实社会,是不是也是有格子有液态?
    既然我们都设想过“虚拟现实”这个词,很显然,两者是有对应部分的。

  21. skywalker26 – 08/01/08 8:27 AM
    其实还是有格子,不过是将原来的小格子换成了一个大格子。不识格子真面目,只缘身在此格中

    沙发说的好!

    对自由的热爱是我们的通病,或许是这种“病”让白鸦提出了“液态社区”这个概念

    如果是强调社区生长机制的灵活性和包容性,这个概念有意义
    在其他纬度,这个概念有些过于空泛了

  22. “液态”这个概念提得很好,赞同您的观点!

  23. 其实很小的时候都有个这样的概念,只是不能概括
    另外,我觉得这种液态的社区,也是围绕商业方面目标发展,可能会更合适,因为商业想达到最大的目的,也肯定要以人为本的,考虑人为的因素的

  24. 我理解,其实就是标准化,就像功能的标准化方法是所谓的web service,内容的标准化方法就是语意网络,或者说这个open content。
    只有标准化,才可能形成统一市场,才会出现液态社区。

  25. 老子说,上善若水~~~顶白大哥

  26. […] 3、如果社区的每个“点”之间不能很好的互动,社区就只是一团死水,这样的社区价值会被慢慢榨干。 马化腾和51的人都说要“打造用户的互联网数据库”, 这只是他们的起点。大家真正比拼的不是谁的数据存储能力更强,而是谁能更好的让像水一样的“数据”流动起来。最终形成液态之势。 […]

  27. […] 4、UCDChina会不会用UCH搞一个SNS社区? 不会。在我们的眼里,社区应该是“液态”的,UCD大社区的内容聚合方式很适合产品设计这个行业。 […]

  28. 呵 只要是社区,跟社会化有关的任何应用,就要用秩序!由系统或者是精英用户来承担建立、维护秩序的责任。
    所以所谓的液态,也需要是有管制、有引导的……

  29. 兵无常势,水无常形
    ”液态“真的有点独孤九剑的意思了

  30. 这个格子,是否有”导航”的意思呢.

  31. sosan说的似乎很有道理哦,
    这个格子 就是有 “导航”的意思
    开放与focus 应该是不矛盾的

  32. […] 2009-2-6 Google的社区化野心 ->很好,很强大~ 有点像iVote想做的事,但他们更有资本做好。 液态 ->跳出一个圈子/格子做产品。要做长久的创业,不是什么流行搞什么就可以的~ […]

  33. […] 对于白鸦以前的一篇文章《液态》我是这么理解的:真正的社区应该是社区成员自发规划起来的,不是“第三者圈”起来的,就像以人类来说的“地球村”的概念。 […]

  34. 说的萨芬撒发生大幅度上广泛的四个的四个

  35. 大哥哥给发个

  36. 最早的社区是所谓的BBS,它是一个九宫格,设计者规定好了什么样的信息应该放到什么格子里。

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